Agenda: Roadtest your startup 16-17 March

Agenda: Roadtest your startup 16-17 March

Day 1
Welcome and Introductions
•    What is SETsquared and who are your programme facilitators?
•    Who are you and what is your business idea?
•    Introducing Build|Model|Test

Build Warm-up
•    What is architecture?
•    The Marshmallow Challenge!

Introducing the Business Model Canvas
•    Why innovations fail
•    Innovation Best Practice and using the Business Model Canvas

The Customer
•    Identifying customers, their problems and the impact
Finding groups of customers that form market segments

Value Proposition
•    Understanding the all-important problem/solution fit
•    Putting together your value proposition


The Opportunity
•    Segmenting markets
•    Targeting markets and how to reach them

Revenue Streams
•    Choosing revenue models
•    How to set price: putting a value on your value proposition

•    Identifying the activities and how they add value
•    Understanding the resources and their cost structures

Business Model Testing
•    Exploring and prototyping business models
•    Business model patterns

Day 2
Assessing Business Models
•    Business Model Mechanics
•    Trigger questions, research and iterations

Business Model Testing
•    What to test and when
•    How to test and what to do with what you learn

Finance and Investor Perspective
•    Investors and Investor Psychology – who’s buying?
•    Understanding an investors view of a Business Model

Presenting and the Business Model Story
•    Building your business model story
•    Hints and tips to pitch successfully
•    How to impact your audience


Company Business Model Canvas Presentations

•    Companies present their Business Model Canvas to a panel
•    3-5 minutes to communicate your business model and next steps (length depends on number of participants)

Speed Mentoring!

•    Like Speed-dating, but more useful!
•    Companies have 1:1 sessions with each mentor and panellist

Wrap-up and Prize Giving!
•    A (small) prize for the best presentation/business

More information and registration.

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