SETsquared Exeter start-ups shine at annual investment showcase

SETsquared Exeter start-ups shine at annual investment showcase

Now in its 18th year SETsquared’s annual investment showcase, INVEST 2021 which took place online on 1 December, once again showcased the very best of the UK’s tech pioneers to an engaged audience of investors.

From technology for the early detection of bowel cancer and a smart device to manage diabetes through to an app to help address the current shortage of HGV drivers and an ai solution to make conference calls more efficient - 16 SETsquared backed ventures took the mic and pitched for the investment needed to take their start-ups to the next level of growth. 

Simon Bond, SETsquared Director says: “It’s amazing that after 18 years of running this event, the quality of the pitching companies never dips. This year’s line-up once again showcased the high-quality breadth and depth of start-ups being developed across the SETsquared Partnership, many of which are developing solutions which will be at the heart of COVID recovery. We know that it takes an ecosystem to grow a start-up, so we’re therefore thrilled to have such an engaged investor community that are not only highly active in terms of investing but also willing to support our members through mentoring and introductions.”

The final line-up was chosen from SETsquared’s 550 members following a competitive selection process and all received mentoring and support in the run-up to the event to develop their investment pitch. 

Jenny Button, Founder of Emm Technology, one of the pitching companies which is developing a smart menstrual product says: “I founded Emm Technology because I felt strongly that the menstrual products should be more than an underperforming hygiene solution. We’re currently raising £300k seed investment to develop an electronic prototype, conduct user trails and create a wait list. My experience of pitching at SETsquared INVEST 2021 couldn’t have been better, the support from the team in the lead-up to the event was so comprehensive, they enabled me to give the best investment pitch possible. I’ve already had multiple follow-ups from investors post event, SETsquared is an excellent platform to facilitate introductions.”

Dr Jo Slota-Newson, Principal, IQ Capital comments: “SETsquared has gained critical mass of innovators and those who support them, to become the core of one of the most lively enterprise ecosystems outside London. INVEST 2021 demonstrated an enormous breadth of tech and deeptech innovation within that community – with a very high standard for clarity of the presentations.”

The SETsquared Exeter representatives were able to benefit from expensive business support thanks to the ERDF funding for the University of Exeter Enterprise Zone. These members were:

MitoRx Therapeutics Limited
A pre-clinical stage, rare disease biotech company which has developed next generation mitochondrial protective therapeutics targeting rare neuromuscular disorders and rare metabolic disease.

SENISCA is a biotech spinout company from the University of Exeter, founded in 2020 and dedicated to the development of new approaches to reverse cell ageing (senotherapeutics).

Shwap enables brands to launch their resale strategy, by leveraging peer to peer resale – what Vogue business are calling ‘The Next Generation Of Resale’.

All current investment opportunities from across the SETsquared portfolio, can be found on the online Investment Platform. Congratulations to all those who pitched and best of luck!


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